Comments on: getting a handle on Web Analytics http://dsanalytics.com/dsblog/getting-a-handle-on-web-analytics_100 Data Analytics- the art and science of analyzing data Sun, 06 Jul 2008 04:21:40 +0000 http://wordpress.org/?v=2.0.1 by: John Aitchison http://dsanalytics.com/dsblog/getting-a-handle-on-web-analytics_100#comment-27 Sat, 14 Apr 2007 06:27:16 +0000 http://dsanalytics.com/dsblog/getting-a-handle-on-web-analytics_100#comment-27 An interesting perspective at <a href="http://blog.iperceptions.com/archives/2007/04/the_importance_of_customer_fee.html#comments" rel="nofollow">The Importance of customer feedback</a> <i> .. the question was: Which analytics tool do you recommend because we want to improve our website and increase sales? My answer: Don’t implement a web analytics tool, implement a short website survey that would be hyper focused on hearing the customer voice, and three things specifically. </i> So, yes, a good survey is going to help you a lot more, quite possibly, than tracking (possibly random) paths through the site. An interesting perspective at The Importance of customer feedback


.. the question was: Which analytics tool do you recommend because we want to improve our website and increase sales?

My answer: Don’t implement a web analytics tool, implement a short website survey that would be hyper focused on hearing the customer voice, and three things specifically.

So, yes, a good survey is going to help you a lot more, quite possibly, than tracking (possibly random) paths through the site.

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