Providing powerful insights around attendees, demographics and activities.
Large scale events require meticulous planning across every step of the experience - from public transport and amenities to crowd control, security and accurate attendance forecasts. With the lack of scalable, first party data, it is challenging to quantify how many people attend, who they are, where they come from and what they do in the immediate area before, during and after an event.
DataSpark has the expertise to work with event organisers to accurately evaluate these factors from previous events and provide information in real time as to how crowds are moving and the impact on public safety.